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Commercial Case / Services / Public Revenue

Yakkr Growth

A subscription growth platform for livestreamers: the AI assistant Shadow produces titles, copy, and content ideas, plus a growth dashboard, a Discord peer-support community, and one-on-one coaching, helping streamers grow their audience, raise engagement, and monetize.

Visit official website ↗

THE BUSINESS IN NUMBERS

See the trend, not just the rank

3,8342026-10 · Ending MRR / USD
Historical trend, missing values left blank08.7K17.4K2023-04:1542023-05:2252023-06:7172023-07:2,5952023-08:3,3222023-09:3,7112023-10:3,2532023-11:4,2802023-12:4,6522024-01:5,5012024-02:6,2882024-03:6,8662024-04:7,7552024-05:8,6142024-06:8,4062024-07:9,0932024-08:9,0522024-09:9,9822024-10:11,3222024-11:12,6782024-12:14,4072025-01:16,1702025-02:16,7442025-03:17,3682025-04:16,7632025-05:15,7652025-06:16,1892025-07:15,4492025-08:14,4892025-09:14,2082025-10:13,4182025-11:12,9632025-12:12,5552026-01:11,9552026-02:10,9952026-03:10,8942026-04:9,9542026-05:7,8662026-06:6,0392026-07:5,3922026-08:4,5902026-09:4,0022026-10:3,8342022-062026-10

Historical monthly records; Oct 2026 may be an incomplete month. MRR does not equal profit. Missing values left blank, negative values shown as recorded.

View period data
PeriodEnding MRR / USD
2022-06Unknown
2022-07Unknown
2022-08Unknown
2022-11Unknown
2022-12Unknown
2023-04154
2023-05225
2023-06717
2023-072,595
2023-083,322
2023-093,711
2023-103,253
2023-114,280
2023-124,652
2024-015,501
2024-026,288
2024-036,866
2024-047,755
2024-058,614
2024-068,406
2024-079,093
2024-089,052
2024-099,982
2024-1011,322
2024-1112,678
2024-1214,407
2025-0116,170
2025-0216,744
2025-0317,368
2025-0416,763
2025-0515,765
2025-0616,189
2025-0715,449
2025-0814,489
2025-0914,208
2025-1013,418
2025-1112,963
2025-1212,555
2026-0111,955
2026-0210,995
2026-0310,894
2026-049,954
2026-057,866
2026-066,039
2026-075,392
2026-084,590
2026-094,002
2026-103,834
01 / PRODUCT & PEOPLE

Who does it serve and what problem does it solve?

Not a single tool but a streamer growth package of an AI assistant, a peer-support community, and founder-led coaching, priced in three tiers of $12 / $29 / $149.

Target Audience

Small and mid-sized Twitch / Kick / YouTube streamers who want to build up their audience, from newcomers to streamers who are already Twitch Partners

02 / BUSINESS MODEL

How does it charge?

subscription

Essential $12/month; Pro $29/month; Premium $149/month (a Trustpilot review mentions the page shows prices in pounds)

The above describes historical pricing. Check official website for current prices.

03 / ACQUISITION

Where do users come from?

The channels the founder self-reported in Revenue record are Meta Ads, Google Ads, and TikTok, i.e. customers come mainly from paid ads plus short video. Traffic estimate 2026-09 top three channels are Direct 35.3%, Display, and Organic Search; the keywords are only brand or competitor terms such as yakkr, frostytools, and streambee, which means there is almost no organic search traffic. Returning users are retained through the Discord community, one-on-one coaching, and daily use of Shadow, but MRR fell from $17.4K in 2025-03 to $3.8K in 2026-10, which suggests that retention or ad-buying efficiency, or both, are declining.

Channel share, initial acquisition, and growth drivers are distinct; correlation does not imply proven causation.

04 / YOUR NEXT QUESTION

What remains to be verified?

The following are research questions, not established market opportunities.

  • What do target users actually pay for? Is there direct user feedback or paid interview evidence?
  • Are these historical prices still active today? What are the conversion, retention, and fulfillment costs?
  • Is the "The channels the founder self-reported in Revenue record are Meta Ads, Google Ads, and TikTok, i.e. customers come mainly from paid ads plus short video. Traffic estimate 2026-09 top three channels are Direct 35.3%, Display, and Organic Search; the keywords are only brand or competitor terms such as yakkr, frostytools, and streambee, which means there is almost no organic search traffic. Returning users are retained through the Discord community, one-on-one coaching, and daily use of Shadow, but MRR fell from $17.4K in 2025-03 to $3.8K in 2026-10, which suggests that retention or ad-buying efficiency, or both, are declining." channel still viable? What resources do indie devs need to test it?
  • Whose needs are competitors failing to meet? Find specific evidence before deciding on your angle.

05 / BUSINESS EVIDENCE

Test stories with numbers

The following signals are used to audit cases, not to automatically validate product success or market opportunities.

3,834Snapshot MRR / USD (non-profit)
2,364Snapshot 30-day revenue / USD
2026-10-24Metric updated