Who does it serve and what problem does it solve?
A long-running, simple "one link for every app store" tool with a free tier
Target Audience
App developers and marketers who need to put an app download link on posters, packaging, events and social media
How does it charge?
subscriptionFree tier available; Professional $10/month or $100/year; Team $25/month; Team Plus $40/month; Enterprise $80/month; nonprofit $30/year
The above describes historical pricing. Check official website for current prices.
Where do users come from?
Direct visits 63.5%, referrals 26.5%, social 10% (Instagram, YouTube, X); most traffic is end users clicking onelink links/QR codes that others have posted, and referrals come from creation.co.uk 3.24%, louderthanlifefestival.com 2.53% and omi.me 2.37%. Brand keywords are 63.5%, plus pricing-intent searches such as "is onelink free forever".
Channel share, initial acquisition, and growth drivers are distinct; correlation does not imply proven causation.
What remains to be verified?
The following are research questions, not established market opportunities.
- What do target users actually pay for? Is there direct user feedback or paid interview evidence?
- Are these historical prices still active today? What are the conversion, retention, and fulfillment costs?
- Is the "Other" channel still viable? What resources do indie devs need to test it?
- Whose needs are competitors failing to meet? Find specific evidence before deciding on your angle.