Who does it serve and what problem does it solve?
IB only, with questions + notes + AI marking all in one place
Target Audience
High school students in international schools worldwide taking the IB Diploma and MYP programmes, plus their parents and teachers
How does it charge?
subscriptionFree tier; two plans, Lite and Pro, with 1/3/6-month options, priced in USD, exact amounts not shown on the page
The above describes historical pricing. Check official website for current prices.
Where do users come from?
Direct 80.3%, search 19.5%, mostly brand keywords (92%), with about 8% non-brand (tok essay prompts 2027). New students mostly come from classmate word of mouth and school recommendations; referrals include toolify.ai and toddleapp.com (a school platform), social is YouTube, Instagram and Discord, and AI referral is ChatGPT 0.4%.
Channel share, initial acquisition, and growth drivers are distinct; correlation does not imply proven causation.
What remains to be verified?
The following are research questions, not established market opportunities.
- What do target users actually pay for? Is there direct user feedback or paid interview evidence?
- Are these historical prices still active today? What are the conversion, retention, and fulfillment costs?
- Is the "SEO" channel still viable? What resources do indie devs need to test it?
- Whose needs are competitors failing to meet? Find specific evidence before deciding on your angle.