Who does it serve and what problem does it solve?
The personal brand of a well-known analyst, with the MLS Power Rankings as the signature column
Target Audience
American fans following MLS and the US men's national team
How does it charge?
donationHas members-only articles and a Tip Jar; prices not shown on the page
The above describes historical pricing. Check official website for current prices.
Where do users come from?
Direct 44.2%, social 41.9% (Reddit, X), search 8.4% (mls power rankings, best usmnt prospects, etc.). New readers mainly arrive from Reddit fan forums and shares on X, and returning readers subscribe and come straight back to see each round's rankings.
Channel share, initial acquisition, and growth drivers are distinct; correlation does not imply proven causation.
What remains to be verified?
The following are research questions, not established market opportunities.
- What do target users actually pay for? Is there direct user feedback or paid interview evidence?
- Are these historical prices still active today? What are the conversion, retention, and fulfillment costs?
- Is the "Social media" channel still viable? What resources do indie devs need to test it?
- Whose needs are competitors failing to meet? Find specific evidence before deciding on your angle.