Who does it serve and what problem does it solve?
A free sports-fan mini game with nothing to download that plays right in a mobile browser. It gets social spread from a daily same-puzzle leaderboard, same-puzzle friend matches, and shareable results. Sister games for more than ten sports live under the same site.
Target Audience
Sports fans in the US (NFL, NBA, MLB and more) who love arguing about the greatest all-time lineups and playing roster-building games and daily challenges
How does it charge?
subscriptionFree to play; Supporter Pass from $3.33/month (listed on Revenue record); the site also carries affiliate links for PrizePicks and Polymarket
The above describes historical pricing. Check official website for current prices.
Where do users come from?
Traffic estimate: direct traffic ranks first at 72.41%, followed by organic search (about 21%) and organic social (about 4%); about 1.2 million visits last month, US rank around 10K, 7.41 pages per visit, 8 minutes per visit. Search terms are almost all brand keywords (20-0, 20-0 game, nfl 20-0); the only non-brand keyword is 162-0. Social channels are X, YouTube, and Facebook; half of the referral sources are sports sites. The website FAQ and the Revenue record page say it was featured on Barstool Sports' Pardon My Take podcast and was played and shared by NFL players (self-reported; date and episode not verified). The product has result sharing, same-puzzle friend matches, and a daily leaderboard, and returning users come back for the daily challenge and win streaks. The website self-reports 23M+ plays.
Channel share, initial acquisition, and growth drivers are distinct; correlation does not imply proven causation.
What remains to be verified?
The following are research questions, not established market opportunities.
- What do target users actually pay for? Is there direct user feedback or paid interview evidence?
- Are these historical prices still active today? What are the conversion, retention, and fulfillment costs?
- Is the "Traffic estimate: direct traffic ranks first at 72.41%, followed by organic search (about 21%) and organic social (about 4%); about 1.2 million visits last month, US rank around 10K, 7.41 pages per visit, 8 minutes per visit. Search terms are almost all brand keywords (20-0, 20-0 game, nfl 20-0); the only non-brand keyword is 162-0. Social channels are X, YouTube, and Facebook; half of the referral sources are sports sites. The website FAQ and the Revenue record page say it was featured on Barstool Sports' Pardon My Take podcast and was played and shared by NFL players (self-reported; date and episode not verified). The product has result sharing, same-puzzle friend matches, and a daily leaderboard, and returning users come back for the daily challenge and win streaks. The website self-reports 23M+ plays." channel still viable? What resources do indie devs need to test it?
- Whose needs are competitors failing to meet? Find specific evidence before deciding on your angle.