Who does it serve and what problem does it solve?
Turns 'lunch with strangers' into a simple pay-per-lunch product with no membership, across 17 cities with 30k signups
Target Audience
Professionals in French cities who want to expand their network and meet new peers
How does it charge?
one-time€11.99 per lunch seat, pay per lunch, no subscription
The above describes historical pricing. Check official website for current prices.
Where do users come from?
Direct 37.7%, organic search 46.7%, brand keywords 75.1% (koz club, kozclub); classified as product spread (medium): attendees tell colleagues and friends, who then search the brand name to sign up; non-brand search about 9%. Referrals 9.3%, social only LinkedIn. Returning users come back directly to book their next lunch. September visits 8,442, +48% month over month.
Channel share, initial acquisition, and growth drivers are distinct; correlation does not imply proven causation.
What remains to be verified?
The following are research questions, not established market opportunities.
- What do target users actually pay for? Is there direct user feedback or paid interview evidence?
- Are these historical prices still active today? What are the conversion, retention, and fulfillment costs?
- Is the "Viral" channel still viable? What resources do indie devs need to test it?
- Whose needs are competitors failing to meet? Find specific evidence before deciding on your angle.