Who does it serve and what problem does it solve?
The university's official students' union, and the only entry point
Target Audience
Current students at the University of Surrey, UK
How does it charge?
one-timeMost events are free; some workshops are paid, e.g. pumpkin painting at £2.50
The above describes historical pricing. Check official website for current prices.
Where do users come from?
Direct 50.9%, search 36.8% (brand keywords 87.7%: surrey union, surrey su, university of surrey freshers week 2026), referral 7.4%. New students flood in during the start-of-year intake, and current students come back directly to check events.
Channel share, initial acquisition, and growth drivers are distinct; correlation does not imply proven causation.
What remains to be verified?
The following are research questions, not established market opportunities.
- What do target users actually pay for? Is there direct user feedback or paid interview evidence?
- Are these historical prices still active today? What are the conversion, retention, and fulfillment costs?
- Is the "Other" channel still viable? What resources do indie devs need to test it?
- Whose needs are competitors failing to meet? Find specific evidence before deciding on your angle.