← GrowthRadar Casebook

Commercial Case / Software / Public Revenue

Reclip.io

A web-based creator toolbox: automatically cuts long videos into short clips, and also offers video download, subtitle and watermark removal, compression, audio extraction, AI voiceover and video translation, billed with subscription credits and one-time credit packs, with a Video API and MCP.

Visit official website ↗

THE BUSINESS IN NUMBERS

See the trend, not just the rank

2,0152026-10 · Ending MRR / USD
Historical trend, missing values left blank01K2K2026-02:1382026-03:6932026-04:7752026-05:1,3502026-06:1,7702026-07:2,0152026-10:2,0152026-022026-10

Historical monthly records; Oct 2026 may be an incomplete month. MRR does not equal profit. Missing values left blank, negative values shown as recorded.

View period data
PeriodEnding MRR / USD
2026-02138
2026-03693
2026-04775
2026-051,350
2026-061,770
2026-072,015
2026-102,015
01 / PRODUCT & PEOPLE

Who does it serve and what problem does it solve?

Dozens of small video tools (clipping, downloading, watermark removal, transcription, compression) in one account, drawing search traffic with many single-purpose tool pages

Target Audience

Content creators and small teams posting short videos on TikTok, YouTube Shorts and Instagram

02 / BUSINESS MODEL

How does it charge?

mixed

Starter $15/month ($180 billed annually, 300 credits), Pro $25/month ($300 billed annually, 800 credits), Creator $75/month ($900 billed annually, 2500 credits); plus one-time credit packs from $9.90 for 100 to $199 for 2000

The above describes historical pricing. Check official website for current prices.

03 / ACQUISITION

Where do users come from?

On Traffic estimate in 2026-09 the top channel is organic search (53.4%), followed by direct visits; there are 422 search keywords, and besides the brand keyword reclip they are mainly video-download long-tail terms such as youtube mp4, youtube mp4 download, download youtube video and free video downloader for youtube videos online, which shows it draws traffic with free tool pages like the downloader and then converts it into paid credits; the only social channel seen is Reddit, and there are almost no referring sites. The website has a Discord creator community. On HN there were two Show HNs (the 2026-07-31 product launch with 4 points, and a model-prompts page on 2026-10-10 with 2 points), both with 0 comments. Monthly visits in 2026-09 were +62.7% month over month, and the rank rose from about 570K to about 340K within half a year. Existing users stay through monthly subscription credit refreshes and top-up credit packs.

Channel share, initial acquisition, and growth drivers are distinct; correlation does not imply proven causation.

04 / YOUR NEXT QUESTION

What remains to be verified?

The following are research questions, not established market opportunities.

  • What do target users actually pay for? Is there direct user feedback or paid interview evidence?
  • Are these historical prices still active today? What are the conversion, retention, and fulfillment costs?
  • Is the "On Traffic estimate in 2026-09 the top channel is organic search (53.4%), followed by direct visits; there are 422 search keywords, and besides the brand keyword reclip they are mainly video-download long-tail terms such as youtube mp4, youtube mp4 download, download youtube video and free video downloader for youtube videos online, which shows it draws traffic with free tool pages like the downloader and then converts it into paid credits; the only social channel seen is Reddit, and there are almost no referring sites. The website has a Discord creator community. On HN there were two Show HNs (the 2026-07-31 product launch with 4 points, and a model-prompts page on 2026-10-10 with 2 points), both with 0 comments. Monthly visits in 2026-09 were +62.7% month over month, and the rank rose from about 570K to about 340K within half a year. Existing users stay through monthly subscription credit refreshes and top-up credit packs." channel still viable? What resources do indie devs need to test it?
  • Whose needs are competitors failing to meet? Find specific evidence before deciding on your angle.

05 / BUSINESS EVIDENCE

Test stories with numbers

The following signals are used to audit cases, not to automatically validate product success or market opportunities.

2,015Snapshot MRR / USD (non-profit)
1,958Snapshot 30-day revenue / USD
2026-07-28Metric updated