Who does it serve and what problem does it solve?
A long-established free file search / launcher in the Chinese market, with a Pro buyout
Target Audience
Chinese-speaking Windows users, especially office workers and students with lots of files who care about efficiency
How does it charge?
one-timeCore free; Pro ¥140, ¥98 one-time with the China discount
The above describes historical pricing. Check official website for current prices.
Where do users come from?
Non-brand search 16.6% ("类似于 everything 的软件" [software like Everything], "快速 搜索 文件 工具" [quick file search tool]), brand keywords 69.6% (listary, listary pro); direct 44.8%, referral 8.3%. Volume is steady at about 3,000 per month, mainly returning users and downloads for updates.
Channel share, initial acquisition, and growth drivers are distinct; correlation does not imply proven causation.
What remains to be verified?
The following are research questions, not established market opportunities.
- What do target users actually pay for? Is there direct user feedback or paid interview evidence?
- Are these historical prices still active today? What are the conversion, retention, and fulfillment costs?
- Is the "SEO" channel still viable? What resources do indie devs need to test it?
- Whose needs are competitors failing to meet? Find specific evidence before deciding on your angle.