Who does it serve and what problem does it solve?
A restaurant chain's own ordering, bypassing delivery platforms, with points and bundle deals
Target Audience
Local residents in London (Hammersmith, Bermondsey, etc.) ordering Indian food for delivery
How does it charge?
one-timeOrdered by the dish, e.g. mango lassi £4.55, garlic naan £4.25, salmon £12.95, veggie box £9.95
The above describes historical pricing. Check official website for current prices.
Where do users come from?
Search 50.6% (brand keywords 77.5% such as holy cow hammersmith, holycow restaurant; non-brand about 10%, e.g. gunnersbury local food and wine curry), direct 37%, social 7.4%. New customers find the outlets through local search, and returning customers come back directly to reorder.
Channel share, initial acquisition, and growth drivers are distinct; correlation does not imply proven causation.
What remains to be verified?
The following are research questions, not established market opportunities.
- What do target users actually pay for? Is there direct user feedback or paid interview evidence?
- Are these historical prices still active today? What are the conversion, retention, and fulfillment costs?
- Is the "SEO" channel still viable? What resources do indie devs need to test it?
- Whose needs are competitors failing to meet? Find specific evidence before deciding on your angle.