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Commercial Case / Other / Public Revenue

NOCAPMOCAP

A web tool plus a free Roblox Studio plugin (Motion Lab): users describe a motion in a sentence or film a phone video, and AI generates a Roblox R15 animation that can be copied or published straight into Roblox Studio, or exported as FBX for Unity, Unreal, Blender, and Mixamo; it also offers voice-to-motion, multi-person scenes, and crowd animation, and can be called from Claude Code, Cursor, and Codex.

Visit official website ↗

THE BUSINESS IN NUMBERS

See the trend, not just the rank

2,5562026-10 · Ending MRR / USD
Historical trend, missing values left blank01.3K2.6K2026-01:1462026-02:2082026-03:6882026-04:7432026-05:8652026-06:9322026-07:1,2482026-08:1,3892026-09:2,1092026-10:2,5562026-012026-10

Historical monthly records; Oct 2026 may be an incomplete month. MRR does not equal profit. Missing values left blank, negative values shown as recorded.

View period data
PeriodEnding MRR / USD
2026-01146
2026-02208
2026-03688
2026-04743
2026-05865
2026-06932
2026-071,248
2026-081,389
2026-092,109
2026-102,556
01 / PRODUCT & PEOPLE

Who does it serve and what problem does it solve?

AI animation built specifically for Roblox R15, replacing mocap suits, Mixamo, and animation asset packs through one-click import via the Studio plugin and credit-based billing (from $9).

Target Audience

Independent Roblox game developers and emote/animation creators who don't want to buy a mocap suit or expensive animation packs, and don't want to keyframe in Blender themselves

02 / BUSINESS MODEL

How does it charge?

mixed

Starter $9/month (50 credits); Pro $29/month (250 credits); Studio $79/month (1,000 credits); credit packs: $20 for 100 credits, $40 for 250 credits, and credit packs never expire; text-to-motion 1 credit/second, video-to-motion 1-3 credits/second; the website pricing page does not state a free trial allowance

The above describes historical pricing. Check official website for current prices.

03 / ACQUISITION

Where do users come from?

Traffic estimate 2026-09: the top three channels are organic search (52.36%), direct, and organic social (X, Discord, YouTube), with paid at 0%; there are 70 keywords in total, and apart from the brand keyword nocapmocap they are searches such as roblox animation generator, ai generate roblox animations, ai animation roblox, and roblox ai animator; 55% of referrals come from gaming sites; September visits were up 69.8% month over month. The channels the founder self-reported on Revenue record are Discord, blog, and YouTube; the website has 8 blog posts (such as how-to-publish-a-roblox-emote and mixamo-alternatives-2026) and a Discord community; the founder's X account @0xcarnival has about 6,000 followers and posts updates such as the plugin. Returning users renew through monthly subscriptions and never-expiring credit packs, and monthly revenue running above MRR shows that one-time credit pack purchases make up a sizable share.

Channel share, initial acquisition, and growth drivers are distinct; correlation does not imply proven causation.

04 / YOUR NEXT QUESTION

What remains to be verified?

The following are research questions, not established market opportunities.

  • What do target users actually pay for? Is there direct user feedback or paid interview evidence?
  • Are these historical prices still active today? What are the conversion, retention, and fulfillment costs?
  • Is the "Traffic estimate 2026-09: the top three channels are organic search (52.36%), direct, and organic social (X, Discord, YouTube), with paid at 0%; there are 70 keywords in total, and apart from the brand keyword nocapmocap they are searches such as roblox animation generator, ai generate roblox animations, ai animation roblox, and roblox ai animator; 55% of referrals come from gaming sites; September visits were up 69.8% month over month. The channels the founder self-reported on Revenue record are Discord, blog, and YouTube; the website has 8 blog posts (such as how-to-publish-a-roblox-emote and mixamo-alternatives-2026) and a Discord community; the founder's X account @0xcarnival has about 6,000 followers and posts updates such as the plugin. Returning users renew through monthly subscriptions and never-expiring credit packs, and monthly revenue running above MRR shows that one-time credit pack purchases make up a sizable share." channel still viable? What resources do indie devs need to test it?
  • Whose needs are competitors failing to meet? Find specific evidence before deciding on your angle.

05 / BUSINESS EVIDENCE

Test stories with numbers

The following signals are used to audit cases, not to automatically validate product success or market opportunities.

2,556Snapshot MRR / USD (non-profit)
4,090Snapshot 30-day revenue / USD
2026-10-24Metric updated

Other commercial metrics for this product

nocapmocap.com · Payment signal →