Who does it serve and what problem does it solve?
Priced per Instagram account with a single all-features plan; runs in the cloud 24/7 with no extension to install; it leads with ban protection (city proxies, warm-up, gradual sending) and takes over from the discontinued AutoIGDM.
Target Audience
Founders, marketing agencies, sales and growth teams who use Instagram DMs to find customers, and brands that need to contact influencers in bulk
How does it charge?
subscriptionBilled per Instagram account: $99/month on monthly billing, or $79/month on yearly billing ($948 charged at once); 7-day free trial; talk to sales for 5+ accounts
The above describes historical pricing. Check official website for current prices.
Where do users come from?
Traffic estimate 2026-09: direct traffic ranks first at 39.47%, organic search is about 45% (99.2% of it from free search), referral is about 9%, and there is no social traffic. Of the 35 search keywords, besides the brand keywords usewave / use.wave there are 'wave outreach', 'instagram outreach automation', and 'automated instagram cold outreach'. The website blog has 9 posts, all aimed at long-tail search intent, such as Instagram DM daily limits, what to do when cold DMs land in hidden requests, alternatives after AutoIGDM shut down, and 10 DM templates. On Revenue record the founder self-reported the channels as SEO, cold DMs, content marketing, and affiliates, and said SEO works well, with the brand also showing up in AI search and bringing steady organic traffic. The website footer has an affiliate program (wave.affonso.io, 20% lifetime commission). Existing users renew through per-account monthly or annual subscriptions, and the 7-day trial converts to paid.
Channel share, initial acquisition, and growth drivers are distinct; correlation does not imply proven causation.
What remains to be verified?
The following are research questions, not established market opportunities.
- What do target users actually pay for? Is there direct user feedback or paid interview evidence?
- Are these historical prices still active today? What are the conversion, retention, and fulfillment costs?
- Is the "Traffic estimate 2026-09: direct traffic ranks first at 39.47%, organic search is about 45% (99.2% of it from free search), referral is about 9%, and there is no social traffic. Of the 35 search keywords, besides the brand keywords usewave / use.wave there are 'wave outreach', 'instagram outreach automation', and 'automated instagram cold outreach'. The website blog has 9 posts, all aimed at long-tail search intent, such as Instagram DM daily limits, what to do when cold DMs land in hidden requests, alternatives after AutoIGDM shut down, and 10 DM templates. On Revenue record the founder self-reported the channels as SEO, cold DMs, content marketing, and affiliates, and said SEO works well, with the brand also showing up in AI search and bringing steady organic traffic. The website footer has an affiliate program (wave.affonso.io, 20% lifetime commission). Existing users renew through per-account monthly or annual subscriptions, and the 7-day trial converts to paid." channel still viable? What resources do indie devs need to test it?
- Whose needs are competitors failing to meet? Find specific evidence before deciding on your angle.