Who does it serve and what problem does it solve?
A GTM engineer platform cheaper than Clay, from $49/month, which also lays out a large number of API, CLI, and MCP feature pages to grab the search terms around Apollo, ZoomInfo, and Clay.
Target Audience
Sales and ops people at B2B startups doing outbound sales, GTM engineers, and small teams looking for a Clay alternative
How does it charge?
subscriptionSolo $49/month (1,000 credits); Growth $99/month (3,000 credits); Pro $249/month (10,000 credits); Business $649/month (40,000 credits); Enterprise custom; credit pack of 3,000 credits $135 one-time
The above describes historical pricing. Check official website for current prices.
Where do users come from?
Traffic estimate 2026-09: organic search 57.6%, direct about 31.8%, generative AI about 6.4%; there are 1.1K search terms, including competitor and tool terms such as prospeo, people data labs, and instant data scraper, and together with the hundreds of /enrichments, /lead-sources, /gtm-agents, and /integrations pages and the /alternative/clay style competitor comparison pages on the website, this is a bulk-pages search-ranking play. Referrals include mcpmarket.com and others; the channels the founder self-reported on Revenue record are SEO, LinkedIn, and cold email, and he also says about 30 organic sign-ups a day. The website also has an affiliate program. Existing users stay through credit subscriptions and CRM integrations.
Channel share, initial acquisition, and growth drivers are distinct; correlation does not imply proven causation.
What remains to be verified?
The following are research questions, not established market opportunities.
- What do target users actually pay for? Is there direct user feedback or paid interview evidence?
- Are these historical prices still active today? What are the conversion, retention, and fulfillment costs?
- Is the "Traffic estimate 2026-09: organic search 57.6%, direct about 31.8%, generative AI about 6.4%; there are 1.1K search terms, including competitor and tool terms such as prospeo, people data labs, and instant data scraper, and together with the hundreds of /enrichments, /lead-sources, /gtm-agents, and /integrations pages and the /alternative/clay style competitor comparison pages on the website, this is a bulk-pages search-ranking play. Referrals include mcpmarket.com and others; the channels the founder self-reported on Revenue record are SEO, LinkedIn, and cold email, and he also says about 30 organic sign-ups a day. The website also has an affiliate program. Existing users stay through credit subscriptions and CRM integrations." channel still viable? What resources do indie devs need to test it?
- Whose needs are competitors failing to meet? Find specific evidence before deciding on your angle.