← GrowthRadar Casebook

Commercial Case / Mobile App / Public Revenue

Hidden Business

Native iOS prep app for Turkey's KPSS — the national civil-service exam that draws ~2M+ candidates every year. Live subscription revenue (monthly + annual via RevenueCat), a 2,500+ question bank with mock exams and flashcards, and no backend to maintain. A proven Apple Search Ads engine already delivers installs at ~$0.14 CPA. Turnkey, recurring-revenue asset in one of the world's largest standardized-exam markets.

Website unknown; URL not auto-guessed or merged.

THE BUSINESS IN NUMBERS

See the trend, not just the rank

1,1352026-10 · Ending MRR / USD
Historical trend, missing values left blank05931.2K2026-03:152026-04:82026-05:672026-06:4512026-07:7682026-08:1,0912026-09:1,1862026-10:1,1352026-032026-10

Historical monthly records; Oct 2026 may be an incomplete month. MRR does not equal profit. Missing values left blank, negative values shown as recorded.

View period data
PeriodEnding MRR / USD
2026-0315
2026-048
2026-0567
2026-06451
2026-07768
2026-081,091
2026-091,186
2026-101,135
01 / PRODUCT & PEOPLE

Who does it serve and what problem does it solve?

Native iOS prep app for Turkey's KPSS — the national civil-service exam that draws ~2M+ candidates every year. Live subscription revenue (monthly + annual via RevenueCat), a 2,500+ question bank with mock exams and flashcards, and no backend to maintain. A proven Apple Search Ads engine already delivers installs at ~$0.14 CPA. Turnkey, recurring-revenue asset in one of the world's largest standardized-exam markets.

Target Audience

The existing dossier does not explicitly specify the target audience. Verify against the official site or user interviews.

02 / BUSINESS MODEL

How does it charge?

Pricing model unknown

No available pricing data. Checkout traffic and revenue records do not substitute for pricing evidence.

The above describes historical pricing. Check official website for current prices.

03 / ACQUISITION

Where do users come from?

Available data is insufficient to explain user acquisition. Additional channel data needed.

Channel share, initial acquisition, and growth drivers are distinct; correlation does not imply proven causation.

04 / YOUR NEXT QUESTION

What remains to be verified?

The following are research questions, not established market opportunities.

  • What do target users actually pay for? Is there direct user feedback or paid interview evidence?
  • What packages and prices are sold today? Verify pricing before assuming reproducibility.
  • Where did the first paying users come from? Real customer acquisition history needed.
  • Whose needs are competitors failing to meet? Find specific evidence before deciding on your angle.

05 / BUSINESS EVIDENCE

Test stories with numbers

The following signals are used to audit cases, not to automatically validate product success or market opportunities.

1,135Snapshot MRR / USD (non-profit)
1,388Snapshot 30-day revenue / USD
2026-10-24Metric updated