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Commercial Case / Services / Public Revenue

Wizlogo

An online logo generator: free download for personal use, with a paid commercial license. A wizard-style web tool for creating and editing logos; the user picks a style and colors, makes a logo online, and downloads it. The free pack is limited to personal use, and commercial use requires buying a single pack or an Unlimited subscription.

Visit official website ↗

THE BUSINESS IN NUMBERS

See the trend, not just the rank

3,0252026-10 · Ending MRR / USD
Historical trend, missing values left blank03.7K7.4K2020-12：372021-01：562021-02：562021-03：372021-04：372021-05：192021-06：372021-07：372021-08：372021-09：372021-10：192021-11：562021-12：562022-01：752022-02：1312022-03：1682022-04：1862022-05：2052022-06：2052022-07：2052022-08：2612022-09：2612022-10：2052022-11：2422022-12：2802023-01：3362023-02：3542023-03：3922023-04：3922023-05：3542023-06：3732023-07：3592023-08：3822023-09：6252023-10：7012023-11：1,9272023-12：2,0332024-01：2,0122024-02：2,3652024-03：3,3172024-04：4,2362024-05：3,4152024-06：3,3642024-07：3,3452024-08：3,9312024-09：4,2342024-10：4,5182024-11：4,4682024-12：4,7202025-01：5,3262025-02：6,2972025-03：6,6502025-04：7,4072025-05：6,4982025-06：6,5992025-07：7,1552025-08：6,8012025-09：6,3472025-10：5,5392025-11：5,3882025-12：3,6482026-01：4,0912026-02：3,7202026-03：3,6882026-04：3,5432026-05：3,6722026-06：3,5492026-07：3,5122026-08：3,2872026-09：3,2532026-10：3,0252020-122026-10

Historical monthly records; Oct 2026 may be an incomplete month. MRR does not equal profit. Missing values left blank, negative values shown as recorded.

View period data
PeriodEnding MRR / USD
2020-1237
2021-0156
2021-0256
2021-0337
2021-0437
2021-0519
2021-0637
2021-0737
2021-0837
2021-0937
2021-1019
2021-1156
2021-1256
2022-0175
2022-02131
2022-03168
2022-04186
2022-05205
2022-06205
2022-07205
2022-08261
2022-09261
2022-10205
2022-11242
2022-12280
2023-01336
2023-02354
2023-03392
2023-04392
2023-05354
2023-06373
2023-07359
2023-08382
2023-09625
2023-10701
2023-111,927
2023-122,033
2024-012,012
2024-022,365
2024-033,317
2024-044,236
2024-053,415
2024-063,364
2024-073,345
2024-083,931
2024-094,234
2024-104,518
2024-114,468
2024-124,720
2025-015,326
2025-026,297
2025-036,650
2025-047,407
2025-056,498
2025-066,599
2025-077,155
2025-086,801
2025-096,347
2025-105,539
2025-115,388
2025-123,648
2026-014,091
2026-023,720
2026-033,688
2026-043,543
2026-053,672
2026-063,549
2026-073,512
2026-083,287
2026-093,253
2026-103,025
01 / PRODUCT & PEOPLE

Who does it serve and what problem does it solve?

It captures organic search demand for free logos with a "few wizard steps to a logo + free download for personal use" approach, and its one-time price is lower than hiring a designer or a design firm.

Target Audience

Solo founders, small business owners, and side-hustlers who don't want to hire a designer and want to make a logo quickly themselves

02 / BUSINESS MODEL

How does it charge?

mixed

Free logo pack for personal use only; Single €39.99 one-time; Unlimited €3.99/week (the homepage FAQ says monthly billing); Enterprise €299.99 one-time

The above describes historical pricing. Check official website for current prices.

03 / ACQUISITION

Where do users come from?

Acquisition: Traffic estimate 2026-09: the top channel is organic search at 38.2%, followed by direct at about 46% (calculated estimate) and referral at about 9%, with 0% paid traffic; organic search terms include jpg to pdf, free logo maker, pdf to jpg, and webp to gif, which shows it holds long-tail search through the free logo maker and format-conversion mini tool pages. Social and referral-site data are almost empty, and the Revenue record founder did not fill in channels. Existing users come back through direct visits and subscription renewals, and Traffic estimate shows about 76K visits last month.Growth engine: Search ranking

Traffic estimate 2026-09: the top channel is organic search at 38.2%, followed by direct at about 46% (calculated estimate) and referral at about 9%, with 0% paid traffic; organic search terms include jpg to pdf, free logo maker, pdf to jpg, and webp to gif, which shows it holds long-tail search through the free logo maker and format-conversion mini tool pages. Social and referral-site data are almost empty, and the Revenue record founder did not fill in channels. Existing users come back through direct visits and subscription renewals, and Traffic estimate shows about 76K visits last month.

Channel share, initial acquisition, and growth drivers are distinct; correlation does not imply proven causation.

04 / YOUR NEXT QUESTION

What remains to be verified?

The following are research questions, not established market opportunities.

  • What do target users actually pay for? Is there direct user feedback or paid interview evidence?
  • Are these historical prices still active today? What are the conversion, retention, and fulfillment costs?
  • Is the "Traffic estimate 2026-09: the top channel is organic search at 38.2%, followed by direct at about 46% (calculated estimate) and referral at about 9%, with 0% paid traffic; organic search terms include jpg to pdf, free logo maker, pdf to jpg, and webp to gif, which shows it holds long-tail search through the free logo maker and format-conversion mini tool pages. Social and referral-site data are almost empty, and the Revenue record founder did not fill in channels. Existing users come back through direct visits and subscription renewals, and Traffic estimate shows about 76K visits last month." channel still viable? What resources do indie devs need to test it?
  • Whose needs are competitors failing to meet? Find specific evidence before deciding on your angle.

05 / BUSINESS EVIDENCE

Test stories with numbers

The following signals are used to audit cases, not to automatically validate product success or market opportunities.

3,025Snapshot MRR / USD (non-profit)
1,313Snapshot 30-day revenue / USD
2026-10-24Metric updated