← GrowthRadar Casebook

Commercial Case / Mobile App / Public Revenue

Swoony Matchmaking

Swoony is a AI based matchmaking service that provides personalized match suggestions, focusing on quality over quantity. We have over 5600+ registered users with dataset of 50+ questions answered per user. Swoony was born from a simple frustration: modern dating apps are broken. After years of swiping fatigue and shallow matching, the founder became captivated by the idea behind shows like Married at First Sight — that expert-driven, data-informed matchmaking produces better outcomes

Visit official website ↗

THE BUSINESS IN NUMBERS

See the trend, not just the rank

1,6202026-10 · Ending MRR / USD
Historical trend, missing values left blank01.6K3.2K2025-03:2,1072025-04:1,8752025-05:2,5972025-06:1,9922025-07:3,2032025-08:2,9452025-09:2,1892025-10:4632025-11:2632025-12:2582026-01:4592026-02:1,9212026-03:1,8892026-04:2,8322026-05:2,4342026-06:1,5402026-07:1,8032026-08:1,1502026-09:1,4192026-10:1,6202025-032026-10

Historical monthly records; Oct 2026 may be an incomplete month. MRR does not equal profit. Missing values left blank, negative values shown as recorded.

View period data
PeriodEnding MRR / USD
2025-032,107
2025-041,875
2025-052,597
2025-061,992
2025-073,203
2025-082,945
2025-092,189
2025-10463
2025-11263
2025-12258
2026-01459
2026-021,921
2026-031,889
2026-042,832
2026-052,434
2026-061,540
2026-071,803
2026-081,150
2026-091,419
2026-101,620
01 / PRODUCT & PEOPLE

Who does it serve and what problem does it solve?

Swoony is a AI based matchmaking service that provides personalized match suggestions, focusing on quality over quantity. We have over 5600+ registered users with dataset of 50+ questions answered per user. Swoony was born from a simple frustration: modern dating apps are broken. After years of swiping fatigue and shallow matching, the founder became captivated by the idea behind shows like Married at First Sight — that expert-driven, data-informed matchmaking produces better outcomes

Target Audience

The existing dossier does not explicitly specify the target audience. Verify against the official site or user interviews.

02 / BUSINESS MODEL

How does it charge?

Pricing model unknown

No available pricing data. Checkout traffic and revenue records do not substitute for pricing evidence.

The above describes historical pricing. Check official website for current prices.

03 / ACQUISITION

Where do users come from?

Available data is insufficient to explain user acquisition. Additional channel data needed.

Channel share, initial acquisition, and growth drivers are distinct; correlation does not imply proven causation.

04 / YOUR NEXT QUESTION

What remains to be verified?

The following are research questions, not established market opportunities.

  • What do target users actually pay for? Is there direct user feedback or paid interview evidence?
  • What packages and prices are sold today? Verify pricing before assuming reproducibility.
  • Where did the first paying users come from? Real customer acquisition history needed.
  • Whose needs are competitors failing to meet? Find specific evidence before deciding on your angle.

05 / BUSINESS EVIDENCE

Test stories with numbers

The following signals are used to audit cases, not to automatically validate product success or market opportunities.

1,620Snapshot MRR / USD (non-profit)
1,597Snapshot 30-day revenue / USD
2026-10-24Metric updated