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Commercial Case / Apps / Public Revenue

Athenify

A student study-time tracking app with a focus timer and streaks. Students log study time per subject with a full-screen timer (stopwatch or Pomodoro) and see streak days, badges, daily/weekly/monthly stats, exam countdowns, and goal projections; it has web, iOS, and Android versions with cloud sync, plus a free study timer and a GPA calculator.

Visit official website ↗

THE BUSINESS IN NUMBERS

See the trend, not just the rank

2,3742026-10 · Ending MRR / USD
Historical trend, missing values left blank01.3K2.6K2025-11:662025-12:3402026-01:9742026-02:1,5972026-03:2,0602026-04:2,3882026-05:2,6202026-06:2,6402026-07:2,3442026-08:2,1362026-09:2,2862026-10:2,3742018-082026-10

Historical monthly records; Oct 2026 may be an incomplete month. MRR does not equal profit. Missing values left blank, negative values shown as recorded.

View period data
PeriodEnding MRR / USD
2018-08Unknown
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2025-1166
2025-12340
2026-01974
2026-021,597
2026-032,060
2026-042,388
2026-052,620
2026-062,640
2026-072,344
2026-082,136
2026-092,286
2026-102,374
01 / PRODUCT & PEOPLE

Who does it serve and what problem does it solve?

The founder started from his own study diary (once an Excel template) and gamified study time (streaks, a "share price"-style goal gap, medals), with 8 languages and a 14-day free trial.

Target Audience

College and high school students who want to build a study habit and log their study time, especially those preparing for exams

02 / BUSINESS MODEL

How does it charge?

mixed

Monthly $12.99; quarterly $29.99 (about $10/month); half-yearly $49.99 (about $8.33/month); lifetime $199.99; 14-day free trial with no card required; 3-month money-back guarantee

The above describes historical pricing. Check official website for current prices.

03 / ACQUISITION

Where do users come from?

Revenue record attribution shows visitor sources of Google 94.1% (naver 1.9%, Bing 1.1%); Traffic estimate 2026-09 top three channels are Direct 57.5%, organic search, and Organic Social, with about 1K keywords, and non-brand keywords include study tracker, cronometro de estudo, and cronometro online. The website has a free study timer, a Pomodoro timer, and multi-country GPA calculators as search entry points, plus pages in 8 languages and about 12+ study-method blog posts; Brazil sends the most traffic (46%), but paying visitors are mainly from the US, UK, and Australia. Returning users come back for streaks, stats, and exam countdowns.

Channel share, initial acquisition, and growth drivers are distinct; correlation does not imply proven causation.

04 / YOUR NEXT QUESTION

What remains to be verified?

The following are research questions, not established market opportunities.

  • What do target users actually pay for? Is there direct user feedback or paid interview evidence?
  • Are these historical prices still active today? What are the conversion, retention, and fulfillment costs?
  • Is the "Revenue record attribution shows visitor sources of Google 94.1% (naver 1.9%, Bing 1.1%); Traffic estimate 2026-09 top three channels are Direct 57.5%, organic search, and Organic Social, with about 1K keywords, and non-brand keywords include study tracker, cronometro de estudo, and cronometro online. The website has a free study timer, a Pomodoro timer, and multi-country GPA calculators as search entry points, plus pages in 8 languages and about 12+ study-method blog posts; Brazil sends the most traffic (46%), but paying visitors are mainly from the US, UK, and Australia. Returning users come back for streaks, stats, and exam countdowns." channel still viable? What resources do indie devs need to test it?
  • Whose needs are competitors failing to meet? Find specific evidence before deciding on your angle.

05 / BUSINESS EVIDENCE

Test stories with numbers

The following signals are used to audit cases, not to automatically validate product success or market opportunities.

2,374Snapshot MRR / USD (non-profit)
3,651Snapshot 30-day revenue / USD
2026-10-24Metric updated