← GrowthRadar Casebook

Commercial Case / Software / Public Revenue

Helm

A subscription SEO platform: uses AI to automatically generate articles and Google Business Profile posts, does keyword and traffic analysis, and tracks visibility in AI search such as ChatGPT.

Visit official website ↗

THE BUSINESS IN NUMBERS

See the trend, not just the rank

1,3362026-10 · Ending MRR / USD
Historical trend, missing values left blank03.4K6.8K2023-09:2802023-10:2402023-11:4602023-12:5402024-01:5662024-02:5252024-03:4362024-04:3762024-05:3462024-06:3462024-07:3942024-08:3072024-09:3732024-10:8942024-11:2,5702024-12:3,6652025-01:3,8652025-02:4,5652025-03:5,5202025-04:6,5202025-05:6,7742025-06:6,2462025-07:5,2512025-08:6,5982025-09:6,2662025-10:4,8182025-11:4,5682025-12:4,6442026-01:4,0182026-02:3,6692026-03:4,7102026-04:4,5612026-05:1,8552026-06:1,8352026-07:1,9542026-08:1,8052026-09:1,3362026-10:1,3362023-092026-10

Historical monthly records; Oct 2026 may be an incomplete month. MRR does not equal profit. Missing values left blank, negative values shown as recorded.

View period data
PeriodEnding MRR / USD
2023-09280
2023-10240
2023-11460
2023-12540
2024-01566
2024-02525
2024-03436
2024-04376
2024-05346
2024-06346
2024-07394
2024-08307
2024-09373
2024-10894
2024-112,570
2024-123,665
2025-013,865
2025-024,565
2025-035,520
2025-046,520
2025-056,774
2025-066,246
2025-075,251
2025-086,598
2025-096,266
2025-104,818
2025-114,568
2025-124,644
2026-014,018
2026-023,669
2026-034,710
2026-044,561
2026-051,855
2026-061,835
2026-071,954
2026-081,805
2026-091,336
2026-101,336
01 / PRODUCT & PEOPLE

Who does it serve and what problem does it solve?

Combines content generation, analytics, Google Business Profile, and AI search visibility in one platform, billed monthly per site and cheaper than hiring an SEO agency; the Agency tier lets agencies manage multiple sites

Target Audience

Small local service businesses that want to win customers through organic search (such as saunas, coffee shops, and pressure washing companies) and small agencies that do SEO for them

02 / BUSINESS MODEL

How does it charge?

subscription

Monthly per site: Essentials $99 ($79 with annual billing), Scale $149 ($119 annual), Agency $2,499 ($1,999 annual, includes 20 sites); Enterprise custom; 7-day free trial

The above describes historical pricing. Check official website for current prices.

03 / ACQUISITION

Where do users come from?

Traffic estimate 2026-09 top three channels are direct (39.3%), organic search, and referrals, with organic search 100% and paid 0%, but there are only 3 keywords, mostly brand keywords, and Traffic estimate did not give visits (+13% month over month); the only meaningful non-brand keyword is "how enable llm.txt file in rankmath". Revenue record has no channel filled in; the website has an affiliate page (details not public), a Book a Demo call with the founder, customer case studies, and a self-reported 5,000+ users. New customers most likely come from the founders' own SEO content and circle and case-study referrals, but there is no direct evidence; existing users stay on monthly subscriptions, and since 2025-08 MRR has fallen from $6,598 to about $1,336.

Channel share, initial acquisition, and growth drivers are distinct; correlation does not imply proven causation.

04 / YOUR NEXT QUESTION

What remains to be verified?

The following are research questions, not established market opportunities.

  • What do target users actually pay for? Is there direct user feedback or paid interview evidence?
  • Are these historical prices still active today? What are the conversion, retention, and fulfillment costs?
  • Is the "Traffic estimate 2026-09 top three channels are direct (39.3%), organic search, and referrals, with organic search 100% and paid 0%, but there are only 3 keywords, mostly brand keywords, and Traffic estimate did not give visits (+13% month over month); the only meaningful non-brand keyword is "how enable llm.txt file in rankmath". Revenue record has no channel filled in; the website has an affiliate page (details not public), a Book a Demo call with the founder, customer case studies, and a self-reported 5,000+ users. New customers most likely come from the founders' own SEO content and circle and case-study referrals, but there is no direct evidence; existing users stay on monthly subscriptions, and since 2025-08 MRR has fallen from $6,598 to about $1,336." channel still viable? What resources do indie devs need to test it?
  • Whose needs are competitors failing to meet? Find specific evidence before deciding on your angle.

05 / BUSINESS EVIDENCE

Test stories with numbers

The following signals are used to audit cases, not to automatically validate product success or market opportunities.

1,336Snapshot MRR / USD (non-profit)
1,045Snapshot 30-day revenue / USD
2026-10-24Metric updated