← GrowthRadar Casebook

Commercial Case / Software / Public Revenue

Vivify

An AI creation platform that generates images and short videos and supports real-time face swap in the browser: in one web workspace you generate and edit images and generate short videos from prompts or reference images, and you can also swap faces and outfits in real time through your camera in the browser, on a credit subscription.

Visit official website ↗

THE BUSINESS IN NUMBERS

See the trend, not just the rank

2,2012026-10 · Ending MRR / USD
Historical trend, missing values left blank01.1K2.2K2026-06:122026-07:3872026-08:1,2222026-09:1,5092026-10:2,2012026-062026-10

Historical monthly records; Oct 2026 may be an incomplete month. MRR does not equal profit. Missing values left blank, negative values shown as recorded.

View period data
PeriodEnding MRR / USD
2026-0612
2026-07387
2026-081,222
2026-091,509
2026-102,201
01 / PRODUCT & PEOPLE

Who does it serve and what problem does it solve?

Puts several image and video models plus real-time face swap in one web page with nothing to install; the entry tier is about $10.56/month, cheaper than similar aggregator sites.

Target Audience

Everyday creators and social media users who want to make images and short videos quickly, and people who want to try real-time face-swap streaming

02 / BUSINESS MODEL

How does it charge?

subscription

Basic about $10.56/month ($31.68 per quarter, 500 credits/month); Pro about $23.20/month ($69.60 per quarter, 2,150 credits/month); Max about $62.30/month ($186.90 per quarter, 8,500 credits/month, includes API); new accounts get 12 credits, plus daily check-in credits

The above describes historical pricing. Check official website for current prices.

03 / ACQUISITION

Where do users come from?

Traffic estimate 2026-09: the top channel is direct at 32.56%, followed by organic search (a calculated estimate of about 51%) and referral, with 0% paid traffic; the search keywords are all non-brand: real-time face swap, face swap live, face swap live 3d, live streaming face swap, free ai webcam swap live, which match the website's /realtime-face-swap landing page. The HN account mixfox posted a Show HN 'Gemini Omni flash video editor and generator' on 2026-05-23 (2 points, 1 comment) and a Show HN 'Live face swap and outfit try-on in the browser' on 2026-07-01 (5 points, 3 comments), both linking to subpages under vivify.video. The founder self-reported 15 channels on Revenue record (SEO, blog, Facebook, Instagram, LinkedIn, Pinterest, Reddit, Google Ads, LinkedIn Ads, cold DMs, YouTube ads, forums, partnerships, podcasts, etc.), but Traffic estimate shows no paid or social traffic, so it looks like he filled it in broadly. The website links to a GitHub feedback repository vivifyvideo/vivify (3 stars), and uses a prompt library and daily check-in credits for retention.

Channel share, initial acquisition, and growth drivers are distinct; correlation does not imply proven causation.

04 / YOUR NEXT QUESTION

What remains to be verified?

The following are research questions, not established market opportunities.

  • What do target users actually pay for? Is there direct user feedback or paid interview evidence?
  • Are these historical prices still active today? What are the conversion, retention, and fulfillment costs?
  • Is the "Traffic estimate 2026-09: the top channel is direct at 32.56%, followed by organic search (a calculated estimate of about 51%) and referral, with 0% paid traffic; the search keywords are all non-brand: real-time face swap, face swap live, face swap live 3d, live streaming face swap, free ai webcam swap live, which match the website's /realtime-face-swap landing page. The HN account mixfox posted a Show HN 'Gemini Omni flash video editor and generator' on 2026-05-23 (2 points, 1 comment) and a Show HN 'Live face swap and outfit try-on in the browser' on 2026-07-01 (5 points, 3 comments), both linking to subpages under vivify.video. The founder self-reported 15 channels on Revenue record (SEO, blog, Facebook, Instagram, LinkedIn, Pinterest, Reddit, Google Ads, LinkedIn Ads, cold DMs, YouTube ads, forums, partnerships, podcasts, etc.), but Traffic estimate shows no paid or social traffic, so it looks like he filled it in broadly. The website links to a GitHub feedback repository vivifyvideo/vivify (3 stars), and uses a prompt library and daily check-in credits for retention." channel still viable? What resources do indie devs need to test it?
  • Whose needs are competitors failing to meet? Find specific evidence before deciding on your angle.

05 / BUSINESS EVIDENCE

Test stories with numbers

The following signals are used to audit cases, not to automatically validate product success or market opportunities.

2,201Snapshot MRR / USD (non-profit)
2,793Snapshot 30-day revenue / USD
2026-10-24Metric updated