Who does it serve and what problem does it solve?
Focused purely on B2B brand x creator sponsorships; free for creators to join
Target Audience
Content creators with newsletter/YouTube/LinkedIn audiences who want B2B brand sponsorships, plus B2B brands that buy creator placements
How does it charge?
per itemFree for creators; the platform takes 15% on brand deals it brokers (payment fees included); brands pay an additional 2% per transaction
The above describes historical pricing. Check official website for current prices.
Where do users come from?
This is the logged-in dashboard subdomain: direct 79.9%, email 15.1% (deal requests and payment notification emails bring existing users back), social 3% from Instagram. Referrals include substack.com 1.92%, genesysgrowth.com 1.82%, brandchemistry.co 1.71%; brand keywords account for 79.9%.
Channel share, initial acquisition, and growth drivers are distinct; correlation does not imply proven causation.
What remains to be verified?
The following are research questions, not established market opportunities.
- What do target users actually pay for? Is there direct user feedback or paid interview evidence?
- Are these historical prices still active today? What are the conversion, retention, and fulfillment costs?
- Is the "Other" channel still viable? What resources do indie devs need to test it?
- Whose needs are competitors failing to meet? Find specific evidence before deciding on your angle.