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Commercial Case / Software / Public Revenue

Rule1

Connects to ad accounts on Meta, Google, TikTok and others, analyzes ad creatives frame by frame for hooks and pacing, uses custom hit-rate rules to show which creatives, creators and audiences meet the bar, monitors competitor ads, and pushes weekly reports and insights to Slack.

Visit official website ↗

THE BUSINESS IN NUMBERS

See the trend, not just the rank

2,0062026-10 · Ending MRR / USD
Historical trend, missing values left blank01.8K3.7K2025-12:1722026-01:2,8152026-02:3,5042026-03:2,6462026-04:2,6012026-05:3,6862026-06:3,2842026-07:2,8792026-08:2,3692026-09:1,6912026-10:2,0062025-122026-10

Historical monthly records; Oct 2026 may be an incomplete month. MRR does not equal profit. Missing values left blank, negative values shown as recorded.

View period data
PeriodEnding MRR / USD
2025-12172
2026-012,815
2026-023,504
2026-032,646
2026-042,601
2026-053,686
2026-063,284
2026-072,879
2026-082,369
2026-091,691
2026-102,006
01 / PRODUCT & PEOPLE

Who does it serve and what problem does it solve?

Combines ad creative analysis, hit-rate rules, competitor ad monitoring and an AI assistant, going up against creative analytics tools such as Motion, Foreplay and Triple Whale, and also offers an MCP interface

Target Audience

E-commerce brands, media-buying teams and ad agencies running paid ads, especially e-commerce marketing teams in the Netherlands and Europe

02 / BUSINESS MODEL

How does it charge?

subscription

Growth €149/month (includes 5 seats); MCP Server €20/month (5 seats); 7-day free trial

The above describes historical pricing. Check official website for current prices.

03 / ACQUISITION

Where do users come from?

On Traffic estimate in 2026-09 the top channel is direct visits (40.6%), followed by organic search, and the source is 100% organic; besides the brand keyword rule1 ads, search keywords include competitor and benchmark terms in the ad-buying space such as atria ad library usage limit, google roas benchmarks, roas benchmarks and madgicx autorules, which shows it draws media buyers with ROAS benchmarks, competitor comparisons and tool-guide content. The website has an /articles blog, ROAS and CPM calculators, a free ad naming convention generator, and pages comparing it with Motion, Triple Whale and Foreplay. The website shows logos and testimonials from European e-commerce customers, and the founder did not fill in a channel on Revenue record. Existing users stay through the €149 monthly subscription, with only 9-11 subscriptions and MRR fluctuating between $1,700 and $3,700.

Channel share, initial acquisition, and growth drivers are distinct; correlation does not imply proven causation.

04 / YOUR NEXT QUESTION

What remains to be verified?

The following are research questions, not established market opportunities.

  • What do target users actually pay for? Is there direct user feedback or paid interview evidence?
  • Are these historical prices still active today? What are the conversion, retention, and fulfillment costs?
  • Is the "On Traffic estimate in 2026-09 the top channel is direct visits (40.6%), followed by organic search, and the source is 100% organic; besides the brand keyword rule1 ads, search keywords include competitor and benchmark terms in the ad-buying space such as atria ad library usage limit, google roas benchmarks, roas benchmarks and madgicx autorules, which shows it draws media buyers with ROAS benchmarks, competitor comparisons and tool-guide content. The website has an /articles blog, ROAS and CPM calculators, a free ad naming convention generator, and pages comparing it with Motion, Triple Whale and Foreplay. The website shows logos and testimonials from European e-commerce customers, and the founder did not fill in a channel on Revenue record. Existing users stay through the €149 monthly subscription, with only 9-11 subscriptions and MRR fluctuating between $1,700 and $3,700." channel still viable? What resources do indie devs need to test it?
  • Whose needs are competitors failing to meet? Find specific evidence before deciding on your angle.

05 / BUSINESS EVIDENCE

Test stories with numbers

The following signals are used to audit cases, not to automatically validate product success or market opportunities.

1,783Snapshot MRR / USD (non-profit)
2,025Snapshot 30-day revenue / USD
2026-10-24Metric updated