Who does it serve and what problem does it solve?
A fixed offline format of "curry + property networking" with many cities covered and cheap tickets
Target Audience
UK property investors, landlords and amateur investors who want to get into the business
How does it charge?
mixed£5.00 + VAT per event; membership £37.50 + VAT/month
The above describes historical pricing. Check official website for current prices.
Where do users come from?
Search 54.3% (brand keywords 81.9%: poppadoms property, property and poppadums leicester, portsmouth property events and other "brand + city" terms), direct 27.6%, paid search 10.9%. New users are classified as Other; no social or referral data. Returning users come straight back every month to sign up for local events.
Channel share, initial acquisition, and growth drivers are distinct; correlation does not imply proven causation.
What remains to be verified?
The following are research questions, not established market opportunities.
- What do target users actually pay for? Is there direct user feedback or paid interview evidence?
- Are these historical prices still active today? What are the conversion, retention, and fulfillment costs?
- Is the "Other" channel still viable? What resources do indie devs need to test it?
- Whose needs are competitors failing to meet? Find specific evidence before deciding on your angle.