Who does it serve and what problem does it solve?
Florida's largest anime convention, with a holiday theme and a year-end slot
Target Audience
Anime fans and cosplayers in Florida and the US Southeast
How does it charge?
one-timeTiered ticket prices rising $80/$90/$100/$110; single-day tickets from $70; VIP $300; lifetime VIP $1,900
The above describes historical pricing. Check official website for current prices.
Where do users come from?
Search 48.2%, direct 38.9%, referral 7.8%; brand keywords 67.8% (holiday matsuri, holmat 2026); social from TikTok and YouTube. Returning attendees come back every year to buy tickets.
Channel share, initial acquisition, and growth drivers are distinct; correlation does not imply proven causation.
What remains to be verified?
The following are research questions, not established market opportunities.
- What do target users actually pay for? Is there direct user feedback or paid interview evidence?
- Are these historical prices still active today? What are the conversion, retention, and fulfillment costs?
- Is the "SEO" channel still viable? What resources do indie devs need to test it?
- Whose needs are competitors failing to meet? Find specific evidence before deciding on your angle.