Who does it serve and what problem does it solve?
Integrated registration + timing built specifically for Oceania amateur endurance events, with participants brought in directly through the events
Target Audience
Amateur participants in triathlons, trail runs and similar events in New Zealand and Australia, and event organizers
How does it charge?
Pricing model unknownNot found (registration fees are charged per event; the platform's fee rate is not public)
The above describes historical pricing. Check official website for current prices.
Where do users come from?
Search 44.5%, direct 40.7%, referral 8.9%; non-brand search about 36%, mostly looking up specific event results and people's names (hawks bay womens triathlon 2025 results, aubrey capern burgess); referrals come from event sites trailtrilogy.com and xterraplanet.com and the email service sendibm3.com. Participants come back after the race to check results and register for the next one.
Channel share, initial acquisition, and growth drivers are distinct; correlation does not imply proven causation.
What remains to be verified?
The following are research questions, not established market opportunities.
- What do target users actually pay for? Is there direct user feedback or paid interview evidence?
- Are these historical prices still active today? What are the conversion, retention, and fulfillment costs?
- Is the "SEO" channel still viable? What resources do indie devs need to test it?
- Whose needs are competitors failing to meet? Find specific evidence before deciding on your angle.