Who does it serve and what problem does it solve?
Has a permanent free plan (under 20 waivers a month) and a low entry price for paid plans
Target Audience
Offline businesses that need guests to sign waivers, such as skydiving, trampoline, fitness and event venues
How does it charge?
subscriptionFree plan under 20 waivers per month; Basic $9.99/month (70 waivers), Starter $29.99, Standard $49.99, Professional $123.99, Premier $223.99, Enterprise $499.99; overage $0.20 per waiver
The above describes historical pricing. Check official website for current prices.
Where do users come from?
Direct 84.3%, search 6.1%, referrals 5%, email 4.6%; brand keywords 88%, with a small amount of non-brand such as waiver, free document signing, smartwaiver (a competitor's name); referrals adventuresinskydiving.com 2.45%, veracross.com 1.51%, canva.com 1.47%, which is customers putting the signing link on their own websites and the consumers who sign following it in.
Channel share, initial acquisition, and growth drivers are distinct; correlation does not imply proven causation.
What remains to be verified?
The following are research questions, not established market opportunities.
- What do target users actually pay for? Is there direct user feedback or paid interview evidence?
- Are these historical prices still active today? What are the conversion, retention, and fulfillment costs?
- Is the "Other" channel still viable? What resources do indie devs need to test it?
- Whose needs are competitors failing to meet? Find specific evidence before deciding on your angle.