Who does it serve and what problem does it solve?
Stresses "actually fixing the code, backed by a certified manual audit", contrasts itself with accessibility overlay plugins, and sets a flat $497 against traditional audits that run $50,000
Target Audience
Small US merchants worried about ADA website lawsuits (restaurants, medical clinics, e-commerce stores) and web agencies that deliver compliance work
How does it charge?
mixedFree single-page scan; Starter $149/month (1 site, 25 pages); Pro $249/month (50 pages, includes ACR/VPAT); agency white-label $997/month; manual audit from a flat $497
The above describes historical pricing. Check official website for current prices.
Where do users come from?
Last month on Traffic estimate (2026-09), the top channel was organic search at about 53%, direct about 29%, and referrals about 11%; only 1 organic search keyword is visible (wacg pa11y), which means search traffic is small and scattered. The homepage cites the 5,114 US accessibility lawsuits of 2025 as acquisition copy, and stresses its federal procurement registration (SAM.gov) and its listing in the W3C evaluation tools list. The founder did not fill in a channel on Revenue record, and the source of the first paying users was not found.
Channel share, initial acquisition, and growth drivers are distinct; correlation does not imply proven causation.
What remains to be verified?
The following are research questions, not established market opportunities.
- What do target users actually pay for? Is there direct user feedback or paid interview evidence?
- Are these historical prices still active today? What are the conversion, retention, and fulfillment costs?
- Is the "Last month on Traffic estimate (2026-09), the top channel was organic search at about 53%, direct about 29%, and referrals about 11%; only 1 organic search keyword is visible (wacg pa11y), which means search traffic is small and scattered. The homepage cites the 5,114 US accessibility lawsuits of 2025 as acquisition copy, and stresses its federal procurement registration (SAM.gov) and its listing in the W3C evaluation tools list. The founder did not fill in a channel on Revenue record, and the source of the first paying users was not found." channel still viable? What resources do indie devs need to test it?
- Whose needs are competitors failing to meet? Find specific evidence before deciding on your angle.