Who does it serve and what problem does it solve?
Pay-as-you-go, credits never expire, cheaper than subscription keyword tools
Target Audience
SEO and paid-media marketers, consultants and agencies; traffic comes almost entirely from Pakistan
How does it charge?
creditsNew accounts get free credits; credit packs are one-time purchases from $5, $0.0005 per credit (10k–99k credits), cheaper per credit at volume
The above describes historical pricing. Check official website for current prices.
Where do users come from?
Direct 62.6%, search 28.1%, referral 5.6%; search is almost all brand keywords (kwscanner, kw scanner extension, 90.6%), social comes from YouTube. 95% of traffic is from Pakistan, mostly word of mouth in the local SEO scene, with users returning directly to look up keywords.
Channel share, initial acquisition, and growth drivers are distinct; correlation does not imply proven causation.
What remains to be verified?
The following are research questions, not established market opportunities.
- What do target users actually pay for? Is there direct user feedback or paid interview evidence?
- Are these historical prices still active today? What are the conversion, retention, and fulfillment costs?
- Is the "Other" channel still viable? What resources do indie devs need to test it?
- Whose needs are competitors failing to meet? Find specific evidence before deciding on your angle.