Who does it serve and what problem does it solve?
Community-born, centered on the free full-scale CORE IQ test and standards close to professional testing
Target Audience
People curious about their IQ who want something more serious than online entertainment quizzes, mainly in the US and Canada
How does it charge?
Pricing model unknownCORE test is free; group testing has discounted pricing (amount not listed); prices of other paid tests not found
The above describes historical pricing. Check official website for current prices.
Where do users come from?
About 22% of new users come from non-brand search (core iq test, core iq); brand keywords 65.6%; direct 50.8%; social 7.4% from Reddit, X, YouTube (tied to the r/iqtest community). Referrals from note.com, evernote.com etc., each under 1%. Leaderboards and community puzzles bring returning users back directly.
Channel share, initial acquisition, and growth drivers are distinct; correlation does not imply proven causation.
What remains to be verified?
The following are research questions, not established market opportunities.
- What do target users actually pay for? Is there direct user feedback or paid interview evidence?
- Are these historical prices still active today? What are the conversion, retention, and fulfillment costs?
- Is the "SEO" channel still viable? What resources do indie devs need to test it?
- Whose needs are competitors failing to meet? Find specific evidence before deciding on your angle.