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Commercial Case / Software / Public Revenue

Zatten

Helps AI agencies and franchise networks set up their own branded WhatsApp CRM and AI customer service: AI automatically screens leads, books appointments, and moves cards on a kanban board, with automated follow-ups and Meta official API broadcasts, and it supports MCP access from Claude or Cursor.

Visit official website ↗

THE BUSINESS IN NUMBERS

See the trend, not just the rank

2,1732026-10 · Ending MRR / USD
Historical trend, missing values left blank03.1K6.1K2025-03:1472025-04:1102025-05:5862025-06:5312025-07:1,3192025-08:1,9022025-09:2,8162025-10:3,9842025-11:6,1402025-12:5,0452026-01:4,8802026-02:2,6042026-03:2,3862026-04:2,6082026-05:2,2022026-06:2,9112026-07:2,6562026-08:2,7872026-09:2,4942026-10:2,1732025-032026-10

Historical monthly records; Oct 2026 may be an incomplete month. MRR does not equal profit. Missing values left blank, negative values shown as recorded.

View period data
PeriodEnding MRR / USD
2025-03147
2025-04110
2025-05586
2025-06531
2025-071,319
2025-081,902
2025-092,816
2025-103,984
2025-116,140
2025-125,045
2026-014,880
2026-022,604
2026-032,386
2026-042,608
2026-052,202
2026-062,911
2026-072,656
2026-082,787
2026-092,494
2026-102,173
01 / PRODUCT & PEOPLE

Who does it serve and what problem does it solve?

A white-label CRM for agencies that hides the Zatten name, plus an officially claimed delivery within 15 days, aimed at WhatsApp use cases in the Brazilian Portuguese market.

Target Audience

Brazilian digital marketing and AI agencies that deliver WhatsApp AI customer service to local businesses such as clinics and dental practices, and franchise networks with multiple locations

02 / BUSINESS MODEL

How does it charge?

subscription

Neither the website homepage nor /pricing publishes prices, and the main entry point is contacting the sales team; Revenue record says 'free to start'

The above describes historical pricing. Check official website for current prices.

03 / ACQUISITION

Where do users come from?

Traffic estimate 2026-09: the top three channels are Direct 43.1%, organic search (about 42.7%), and referrals 8.5%; non-brand terms make up about 34% of search, mainly crm white label, white label crm, and automação segura pra whatsapp, which shows it gets agency traffic with terms like white-label CRM. The website links to blog.zatten.com (about 15+ posts since 2025-09, around white-label AI, resale pricing, and WhatsApp automation, built with Automarticles), 8 free WhatsApp mini tools, and a Discord community. The founder did not fill in marketing channels in Revenue record.

Channel share, initial acquisition, and growth drivers are distinct; correlation does not imply proven causation.

04 / YOUR NEXT QUESTION

What remains to be verified?

The following are research questions, not established market opportunities.

  • What do target users actually pay for? Is there direct user feedback or paid interview evidence?
  • Are these historical prices still active today? What are the conversion, retention, and fulfillment costs?
  • Is the "Traffic estimate 2026-09: the top three channels are Direct 43.1%, organic search (about 42.7%), and referrals 8.5%; non-brand terms make up about 34% of search, mainly crm white label, white label crm, and automação segura pra whatsapp, which shows it gets agency traffic with terms like white-label CRM. The website links to blog.zatten.com (about 15+ posts since 2025-09, around white-label AI, resale pricing, and WhatsApp automation, built with Automarticles), 8 free WhatsApp mini tools, and a Discord community. The founder did not fill in marketing channels in Revenue record." channel still viable? What resources do indie devs need to test it?
  • Whose needs are competitors failing to meet? Find specific evidence before deciding on your angle.

05 / BUSINESS EVIDENCE

Test stories with numbers

The following signals are used to audit cases, not to automatically validate product success or market opportunities.

2,173Snapshot MRR / USD (non-profit)
3,678Snapshot 30-day revenue / USD
2026-10-24Metric updated